Tourism Marketing : A Strategic Approach

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Nilanjan Ray, PhD, is currently an Assistant Professor in the School of Commerce and Management at Adamas University, West Bengal, India. He has teaching experience in BBA, MBA, and BCom programs as well as several years of research experience. He has guided over 50 postgraduate students’ projects. Dr. Ray has published over 40 research papers in national and international refereed, peer-reviewed journals and proceedings, and he has edited research handbooks from IGI-Global USA. He has been a reviewer for the journals Tourism Management, the Journal of Service Marketing, the Journal of Business and Economics, and the Research Journal of Business and Management Accounting and has served as an editorial board member of several refereed journals. He has also chaired in a technical session at the IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia. He has obtained his PhD, MCom (Marketing), and, MBA (Marketing), and STC FMRM (IIT-Kgp) degrees.

Dillip Kumar Das, PhD, is currently working as an Assistant Professor in the Department of Tourism at the University of Burdwan in Bardhaman, India. He was awarded a PhD in tourism from Utkal University, Bhubaneswar, Orissa, on the topic "Economic, Socio Cultural and Environmental Impact of Tourism: A Case Study on Puri, Konark and Bhubaneswar". He completed a Master’s in Tourism Management from the Indira Gandhi National Open University (IGNOU), and also twice qualified by the University Grants Commission (UGC) National Eligibility Test (NET) in lectureship. He has also completed a master’s degree in economics from Ravenshaw University, Cuttack, India. His areas of research interest are ecotourism, tourism impact studies, and travel agency management. He has over 15 years of academic experience in tourism education. Dr. Das is now currently associated with many different universities and institutes of repute in India, including IGNOU, the Indian Institute of Tourism and Travel Management (IITTM), Magadh University, and Utkal University.

Raj Kumar, PhD, has over 33 years of teaching and research experience. His areas of specialization are insurance, capital markets, and management of microfinance institutions. He has authored four books and completed three research projects. He has contributed many research papers to national and international seminars, conferences, and workshops. He has also coordinated a refresher course, an entrepreneurial development program, and four qualified institutional placement (QIPs). Prof. Kumar was an executive member of the LIC Policy Holder Council and All India Commerce Association. He has special interests in contemporary issues such as micro insurance, corporate governance, and public system management. He is currently Chief Coordinator of Industry Institute Partnership Cell (AICTE sponsored) in the Faculty of Management Studies. He was formerly Coordinator at Technical Cell, V.C's office, Banaras Hindu University, Varanasi, India. He holds several degrees, including DLitt, PhD, MBA, and MCom.