Synopsis
This book explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in broad global terms, setting forth principles, practices and philosophies of tourism that have been found advantageous. Some of the topics included are introductory principles, study approaches, the importance of tourism, some tourism history and careers, the organization of tourism, travel motivations, elements of tourism demand and supply, economics, planning and development principles, marketing, research, deregulation, consumerism and some hypotheses for the future.
From the Publisher
Explores major concepts in tourism, what makes tourism possible and how tourism can become a major factor in the wealth of any nation. Explains the social, cultural, economic and psychological aspects of travel and tourism. The appendices contain pertinent material concerning key travel industry contacts as well as travel and tourism information sources.
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