Tourism in Southeast Asia: A New Direction

Kaye Sung Chon

ISBN 10: 0789007320 / ISBN 13: 9780789007322

Published by Routledge 2000-07-17, 2000

About this Item

Seller Inventory # 6666-TNFPD-9780789007322

Bibliographic Details

• Title: Tourism in Southeast Asia: A New Direction
• Publisher: Routledge 2000-07-17
• Publication Date: 2000
• Language: English
• ISBN 10: 0789007320
• ISBN 13: 9780789007322
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are:

• cross-border cooperation
• ecotourism opportunities for local communities
• existing tourism organizations
• the vulnerability of current tourism policies and suggestions for change
• the impacts of tourism on local communities
• the flow of tourism between Australia and Southeast Asia
• collaborative tourism marketing
• the growth and development of the cruise line industry in Southeast AsiaWhile the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China.Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.

About the Author

Kaye Sung Chon