Your Town: A Destination: The 25 Immutable Rules of Successful Tourism

Every business, non-profit organization, or local government is only as good as the community around them. In this beautiful 72-page full-color book, you'll learn the 25 immutable - or never changing - rules to helping your community become THE destination of choice. From Success Begins with a Good Architect to Parking is Not Just For Lovers to Sell the Rapids, Not the River this book is a must read for anyone who plays a role in making their home town a better place for invest in, live in, and to visit. The senior economist of the prestigious Conference Board in New York called this the best book he has seen on the subject.

Roger Brooks is the President of Roger Brooks International (formerly Destination Development, Inc.), which specializes in tourism and downtown development, community branding, and destination marketing. Over the past 30 years, Roger has assisted nearly a thousand communities all over North America and Western Europe. His tell-it-like-it-is, bottom-line approach, and tremendous enthusiasm for the industry have empowered organizations around the world in their tourism efforts, and has made Roger one of the most sought after tourism experts in North America.

Maury Forman, Ph.D., is the Director of Education and Training for the Washington State Department of Community, Trade and Economic Development. He was the winner of the Economic Development Council's Preston Award in 1998 for outsanding contributions in educational advancement, the U.S. Small Business Administration's 1998 Vision 2000 Award, and the ROI Research Institute Award for Innovation in Adult Education. He is a popular speaker across the country and is known as an educator and humorist. Dr. Forman is the author and editor of numerous books on economic development, including Race to Recruit, Learning to Lead, Washington Entrepreneurs Guide, Community Wisdon, How to Create Jobs Now and Beyond 2000, and Journey to Jobs.