Track It to Crack It: The Ultimate Guide to Unlocking Your Company's Full Profit Potential

Raisanen, Susan

ISBN 10: 0982915322 / ISBN 13: 9780982915325

Published by On The Inside Press, 2015

About this Item

Seller Inventory # 26242308-n

Bibliographic Details

• Title: Track It to Crack It: The Ultimate Guide to Unlocking Your Company's Full Profit Potential
• Publisher: On The Inside Press
• Publication Date: 2015
• Language: English
• ISBN 10: 0982915322
• ISBN 13: 9780982915325
• Binding: Soft cover
• Condition: New

About this title

Synopsis

A simple guide for tracking leads, sales and marketing in business to increase profits. Every business owner, marketing leader, or sales executive must know that marketing is measuring...and as Peter Drucker would say, "What gets measured gets improved." Real businesses spend money on sales, marketing, advertising, and man power to be profitable. Really great businesses track all of these things, knowing where their time and resources are best spent. If you are lucky your new business might be succeeding despite not following these laws of the business universe, but luck runs out eventually. If you don't want to rely on luck and you want to invest in what works, you must track it to crack it. Susan Raisanen, an executive with a knack for the numbers, is about to show you just that. Pay attention closely because she has a track record for magnifying profits for people. This once school teacher and principal turned entrepreneur and software executive is guaranteed to make complex things simple in this book. Even if you started tracking half your business, you might double your profits!

About the Author

Susan Raisanen, President of Profit Pro CRM, is a lead, sales and marketing tracking expert. She is an educator and speaker who has held and continues to hold seminars with the theme "Winners Know Their Numbers". She shows and explains the simple numbers that can can be tied together in Lead, Sales and Marketing management in order for a business owner or manager to see the effectiveness or ineffectiveness of their marketing and salespeople. When an owner or manager has access to the numbers that directly impact the bottom line, they are more easily able to make the sales and marketing decisions that are profitable. Susan is a former teacher and elementary school principal, and an author of several books.