Title: Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun
Publisher: Hill Group
Publication Date: 1996
Language: English
ISBN 10: 0964363305
ISBN 13: 9780964363304
Binding: Paperback
Illustrator: Steve Curl
Edition: 3rd Edition
Condition: Fair
Dust Jacket Condition: No Jacket
Weight: 0.45 pounds

About this title

Synopsis

This fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more):

*Besides Free Food, Why Go to Pre-Show Meetings?
*SMART Objectives, DUMB Ideas
*Personal Stretch Time: Being Pleasant
*Non-Violent Ways of Getting Attention
*Offending International Visitors
*Qualified or Time-Waster? - You're the Judge and Jury
*Disposing of Human Debris
*Your Demos Probably Suck
*Get Good at Visitor Manipulation
*Establish Your Own Escort Service
*A New Concept: Be Productive
*How to be a Trade Show Idiot

This book should be required reading for: Salespeople, Marketing People, Sales & Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.

About the Author

This is Matt Hill s 20th year of providing exhibit staff training. He has trained over 40,000 from around the world. Some of his clients include Microsoft, eBay, Toshiba Medical Systems, Intel, Mastercard, Lexmark, Hewlett-Packard, Medtronic, Apple, and the U.S. Department of Commerce. Matt has traveled to England, France, Trinidad, Bulgaria, Holland, Switzerland, Dubai and Canada to deliver this program. Matt has published three books: his new eBook: The Top 99 Tips to Trade Show Success , "Trade Show Survival Guide and Do It Right in Front of an Audience. Prior to offering his own services, Matt was a marketing executive at Xerox Corporation. His career in sales spans over 25 years and includes managing a $4 million dollar, 250 person retail merchandise operation. He holds a BA degree in psychology from California State University, Northridge.

"About this title" may belong to another edition of this title.

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