Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How CompaniesCreate Them

Silverstein, Michael J. (Author)/ Fiske, Neil (Author)/ Butman, John (Contributions by)

ISBN 10: 1591840805 / ISBN 13: 9781591840800

Published by Portfolio Hardcover, 2004

About this Item

revised updated edition. 320 pages. 9.25x6.25x1.00 inches. In Stock.

Seller Inventory # 1591840805

Bibliographic Details

• Title: Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How CompaniesCreate Them
• Publisher: Portfolio Hardcover
• Publication Date: 2004
• Language: English
• ISBN 10: 1591840805
• ISBN 13: 9781591840800
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.53 kilograms

About this title

Synopsis

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.

About the Author

Michael Silverstein is a senior vice president of The Boston Consulting Group. He has helped clients develop new premium-priced products that command $4 billion in retail sales.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.