moves away from the 'one true way' approach put forward by many business gurus
argues that the search for best practice, best change management, etc. obscures real situations in business
develops principles of right practice for the situation: business is continually evolving and its drivers have to evolve with it.
provides a practical framework and enables diagnosis of where a business trajectory is, and how to sustain or switch trajectories.

"Adjusting corporate leadership to different business conditions is key in today’s turbulent environment. The systematic review and development of this relationship in Trajectory Management is extremely valuable."
―Peter A. Wuffli, President of the Group Executive Board, UBS

"In this book, Paul Strebel goes beyond universal best practice that is presumed to apply no matter what the context. He presents the right practice for managing a business trajectory and winning consistently over time."
―Egon P. Zehnder, Founder, Egon Zehnder International, Inc.

"Trajectory Management puts context in its rightful place: at the front, middle and end of business planning and execution. Paul Strebel offers a practical framework to simplify the complex and drive better competitive choices for busy decision makers."
―John Hofmeister, Director of Human Resources, Shell International B.V.

For more on how to use the book see: www.trajectorymanagement.com

About the Author

Paul Strebel is the Sandoz Family Foundation Professor of Strategy and Change Management at IMD, the International Institute for Management Development in Switzerland, where he directs the Breakthrough Program for Senior Executives and is a keynote speaker, consultant and seminar leader.
He is the author of Breakpoints: How Managers Exploit Radical Business Change, The Change Pact: Building Commitment to Ongoing Change and the editor of Focused Energy: Mastering Bottom-up Organization. His articles have appeared in the Harvard Business Review, California Management Review, Strategic Management Journal, and other publications. Paul is an alumnus of Princeton and Columbia Universities in the U.S. and the University of Cape Town in South Africa.

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