Transform!: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI

Learn what separates success from failure in technology-led transformation initiatives

Transform! explores the stark reality that only a small fraction of companies achieve their technology-led transformation objectives, with billions of dollars wasted each year. The book highlights the critical barriers to success, such as defining the right investment priorities and addressing workforce skills and attitudes. It also sheds light on the broader implications of this wastage, including the opportunity costs and the potential to fund global solutions like eradicating hunger.

Through compelling case studies and data-driven insights, Transform! delivers key insights on:

• Pitfalls of technology-led change programmes, from faulty air traffic control systems causing massive disruptions to tragic incidents like the UK’s Post Office Horizon accounting system debacle
• 14 core behaviours which have been proven over more than two decades of application to reduce the chances of failure and to significantly increase the likelihood of creating more successful outcomes
• Steps to setting up and running technology programmes of any size, which are ultimately very human-intensive and creative

Transform! is an essential read for all business leaders and professionals looking for a reliable and practical guide to navigate the complexities of digital transformation.

IAN MURRIN is a pioneering technology entrepreneur with over 30 years of success in building and scaling high-impact businesses. As the founder of Digiterre, he has led the company to become a multi-award-winning consultancy, trusted by many of the world’s leading finance, energy, and commodities trading firms to deliver complex software and data engineering solutions at speed and scale.

RAJESH JETHWA is a multi-award-winning Chief Technology Officer with over 20 years of success leading high-performing technology organizations. Recognized five times as one of the UK’s Top 100 CIOs, he is also an executive leadership coach and a dedicated mentor, known for developing talent and driving innovation at scale.

MIKE WRIGHT has served as CIO for some of the world’s most respected organizations, including most recently, McKinsey & Company. Renowned for driving technology innovation and large-scale transformation, he has built a career on successfully delivering complex initiatives at global scale while fostering technology-led innovation and business growth.