Transform with Design; Creating New Innovation Capabilities with Design Thinking

Design thinking is widely recognized as an alternative approach to innovation, but it can be challenging to implement, often conflicting with organizational structures, cultures, and processes. The practice of design thinking calls for a new mindset that moves past conventional approaches to innovation, and embraces ambiguity, risk-taking, and collaboration.

Transform with Design presents examples of creative organizations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities. Written by leading industry experts and design-thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them. Contributors share how they navigated the many barriers and obstacles they encountered along the way and describe their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation.

Providing a rich tapestry of examples, anecdotes, and lessons that place design thinking in perspective, Transform with Design is for innovators interested in learning how design has transformed organizations while also gaining a current perspective on what others are doing in their field.

Jochen Schweitzer is an associate professor of Strategy and Innovation and Director of Entrepreneurship at the University of Technology Sydney Business School.


Sihem BenMahmoud-Jouini is an associate professor of Innovation at HEC (Paris) and Director of Masters in Innovation, Entrepreneurship & Design and Executive MBA specialization.


Sebastian Fixson is the founding faculty director of Babson’s DBA program and a professor of Innovation and Design at Babson College.