Transform: A rebel’s guide for digital transformation

Transform: A rebel's guide for digital transformation. Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you. Do you want to transform the complex into the simple? Do you like challenges and see yourself primarily as a problem solver? Are you the annoying person who constantly asks: “Why?” Are you empathetic? Do you like to listen, watch, observe? Are you also rational? Are you willing to go with the evidence and data even when it goes against your gut instinct? This is Gerry McGovern’s sixth book on web culture and economy. He is the founder and CEO of Customer Carewords, a company that has developed a set of methods to understand customer top tasks.

Gerry McGovern's 'Transform: A Rebel's Guide for Digital Transformation' Really Delivers - CMS Wire
"To channel the customer centric mindset that drives the often-disruptive -- and always wholly original -- arguments that digital consultant andthought leader Gerry McGovern presents in his new work, "Transform: ARebel's Guide for Digital Transformation," it helps to begin by noticing the book can only be bought in humble paperback form.
It's a counterintuitive but inspired choice for a book on digital transformation that underscores the book's guiding thesis ...

"Onbalance I found Transform to be one of the most outstanding businessbooks I've encountered in a long time, both novel and visionary on theone hand and scholarly and buttoned-up on the other. I feel like abetter person for having read Transform and recommend it very highly."

Sherry Toplyn, CMS Wire