The Transformation of Marketing Strategy under the New Generation Information Technology(Chinese Edition)

KANG JUN

Language: Chinese

Published by Economic Management Press, 2022

7509684919 / 9787509684917

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  • New
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Paperback. Pub Date: 2022-06-01 Pages: 200 Language: Chinese Publisher: Economic Management Press This book focuses on the commercial application of the new generation of information technology (Internet. big data. artificial intelligence. Internet of Things. 5G. etc.) Promoted marketing strategy changes. This book proposes an analytical framework to examine how the new generation of information technology affects the marketing strategy of enterprises from three aspects: marketing environment.

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Title
The Transformation of Marketing Strategy under the New Generation Information Technology(Chinese Edition)
Author
KANG JUN
Publisher
Economic Management Press
Publication year
2022
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
7509684919
ISBN 13
9787509684917

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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