Transforming Our Image, Building Our Brand: The Education Advantage
Gross, Valerie J.
ISBN 10: 1598847708 ISBN 13: 9781598847703
Published by Libraries Unlimited, 2012
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Synopsis:
This book describes a groundbreaking concept that enables public libraries―and librarians―to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.
While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued―and consequently what gets funded, and what gets canceled.
Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value―language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
About the Author: Valerie J. Gross, MM, MLS, JD, has served as president and CEO of Howard County Library System (HCLS) in Maryland since 2001.
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Title: Transforming Our Image, Building Our Brand: ...
Publisher: Libraries Unlimited
Publication Date: 2012
Binding: Paperback
Condition: Good
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Transforming Our Image, Building Our Brand : The Education Advantage
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