Num Pages: 128 pages, 16 colour and 24 b/w illus. BIC Classification: ACK; ACX; AKD. Category: (P) Professional & Vocational. Dimension: 190 x 245 x 8. Weight in Grams: 318. . 2015. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780857856333

Contact seller

Report this item

Bibliographic Details

Title: Transforming Type: New Directions in Kinetic Typography
Publisher: Bloomsbury Publishing PLC
Publication Date: 2014
Language: English
ISBN 10: 0857856332
ISBN 13: 9780857856333
Binding: Soft cover
Condition: New

About this title

Synopsis

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.

In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

About the Author

Barbara Brownie is Assistant Dean at the Royal College of Art, UK. She investigates the potential for space as a site for creative practice through research and collaborations within the arts and spaceflight industries. Her last book, Spacewear (Bloomsbury, 2019) explored the effects of microgravity on the dressed body.

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.