Transitioned Media : A Turning Point into the Digital Realm

Gali Einav was most recently the Director of Digital Technology Research at NBC Universal, where she oversaw strategic and consumer research across various digital technologies, including VOD, mobile, and online media. Building on her work at Columbia University’s Interactive Design Lab, she has specialized in researching the use and content of interactive media, with a focus on the state of interactive television in the US and the UK. She has taught television and media studies at the New School of Communications in Tel Aviv, and has also worked as a senior producer and journalist in Israel, where she produced, researched, and brought to air numerous investigative reports, documentaries, and in-depth interviews. She holds a Ph.D. in Communications from Columbia University’s School of Journalism and has contributed chapters to several publications, including Internet Television (Noam, et al., eds., Erlbaum, 2003), P2P Video (Noam and Pupillo, eds., Springer, 2008), and Television Goes Digital (Gerbarg, ed., Springer, 2009). Currently, she resides in Israel, consulting to digital media startups.