Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities

Penalver, Elena Alcalde, Santamar a Urbieta, Alexandra

ISBN 10: 1799801489 / ISBN 13: 9781799801481

Published by Business Science Reference, 2019

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Bibliographic Details

• Title: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities
• Publisher: Business Science Reference
• Publication Date: 2019
• Language: English
• ISBN 10: 1799801489
• ISBN 13: 9781799801481
• Binding: paperback
• Condition: New
• Book Type: book

About this title

Synopsis

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.