Thanks to modern technology, we are now living in an age of multiplatform fictional worlds, as television, film, the Internet, graphic novels, toys and more facilitate the creation of diverse yet compact imaginary universes, which are often recognisable as brands and exhibit well-defined identities. This volume, situated at the cutting edge of media theory, explores this phenomenon from both theoretical and practical perspectives, uncovering how the construction of these worlds influences our own determination of values and meaning in contemporary society.

About the Author

Marta Boni is assistant professor of Film and Television Studies at the University of Montreal. She has published Romanzo Criminale. Transmedia and Beyond (Ca' Foscari University Press, 2013), co-edited Networking Images. Approches interdisciplinaires des images en r�seau (Presses de la Sorbonne Nouvelle, 2013), various essays in international scientific journals such as Mise au point, MEI, SERIES, Cinergie, and chapters in edited collections on television seriality, fandom, media paratexts, and transmedia.

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