Genres unterliegen stets Transformationsprozessen und stehen in Wechselbeziehungen zu anderen Genres - nicht nur intramedial, sondern in einer medienpluralisierten globalen Gesellschaft immer st�rker auch medien�bergreifend. Daher lassen sich anhand generischer Strukturen auch komplexe mediale und kulturelle Austauschprozesse beobachten und analysieren.
Dieser Band fokussiert transmediale Erscheinungen und bietet eine interdisziplin�re Plattform, um verschiedene Forschungsperspektiven miteinander zu verbinden, die sich in Bezug auf Genre-Muster in differenten Medien traditionell eher isoliert entwickelt und auch unterschiedlich konzipierte Terminologien hervorgebracht haben.

About the Author

Prof. Dr. Ivo Ritzer ist W1-Professor an der Universit�t Bayreuth.
Dr. Peter W. Schulze ist wissenschaftlicher Mitarbeiter der Hispanistik an der Universit�t Bremen.

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