Transport For Humans (Paperback)
Language: English
Published by London Publishing Partnership, London, 2021
Series: Book 18 of 20 - Perspectives
- Softcover
- New

Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
US$ 22.93
Quantity: 1 available
Add to basketItem description from seller
Paperback. Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all.As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans.This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities have shaken up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans. This book maps out how to design better transport. Engineers measure success by speed and efficiency - but these are not the way that passengers think about a good trip. We choose how to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781913019358
- Title
- Transport For Humans (Paperback)
- Author
- Pete Dyson
- Publisher
- London Publishing Partnership, London
- Publication year
- 2021
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1913019357
- ISBN 13
- 9781913019358
- Series
- Book 18 of 20: Perspectives
As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements – as well as the ways in which we use them – but only when we embrace the messier reality of transport for humans.
This is the moment. Climate change, the coronavirus pandemic and changing work–life priorities are shaking up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.
"Synopsis" may belong to another edition of this title.
About the Author
Rory Sutherland is the vice chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes the Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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| Item | 6 to 14 business days | 6 to 16 business days |
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APOLLO ONLINE CORP.
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