The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Attaining Profound Success

This book is NOT about building a wildly successful business in a traditional sense. And it’s certainly NOT about “How I made millions, and you can too.” Have you ever been so comfortable in a situation that you stop growing? Have you ever reached your goals for success—the money, the prestige, the stuff—yet felt unfulfilled in your work and your life? That’s the trap of conventional, incremental success. The Trap of Success takes you beyond that comfort zone so you can start your journey to significance and exponential success. This book is for visionary leaders—and those who want to be—who feel the thirst to achieve breakthroughs within themselves and in their impact on the world. It will help you grow to be the person you know you can be. Discover the stories of real people who have faced moments of choice that caused them to dig deep, find their courage, and create a life and career of meaning. And learn how significance and exponential success dance together once you get past the limited thinking that got you this far—once you escape your own trap of success.

Gene Hammett is an entrepreneur, author, speaker, podcaster, business strategist, and coach to those that want to be THE choice, not a choice. Gene redefines how businesses operate in an economy that is hyper-competitive and nearly impossible to attract attention above all the noise in crowded marketplaces. If you want to create hypergrowth in your company without sacrificing customer satisfaction and your own sanity, Gene can help you develop new strategies to get there. Gene has empowered thousands through his audio, video, written, and coaching programs. His specialty is helping small businesses to large corporations find their place in the market that makes all other competition irrelevant by unleashing the entrepreneurial spirit through activating internal brand ambassadors. Gene’s clients are often seen in the media, on stages and the INC5000 list. A regular contributor to Entrepreneur, Gene has also been featured in Forbes, Success, Business Insider, and Inc. His podcast, Leaders in the Trenches, has been recognized by Inc. and Entrepreneur for its insight on marketing and sales leadership.