This engaging book presents nine empirical chapters that explore topics such as lifestyle entrepreneurship, lifestyle mobility, luxury experiences, and tourism-related well-being.

Unlike most research focusing on Western contexts, several of the studies involve Asian regions (particularly China, including Hong Kong and Taiwan) and capture the growing popularity of Asian perspectives. This edited volume, authored by researchers across China, New Zealand, the US, the UK, and Portugal, provides researchers and practitioners in tourism and hospitality, along with readers interested in the general "travel and lifestyle" domain, timely and relevant knowledge. The editors hope that these carefully chosen chapters will inspire future studies and will give its readers a fresh insight in lifestyle’s role in tourism.

The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.

About the Author

Mimi Li is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Dr. Li is specialized in tourism marketing, tourist behavior, tourism planning, and China tourism related issues.

Xiaoting Huang is Professor in the Department of Tourism Management at Shandong University. She is specialized in tourists' space-time behavior, tourism planning, and travel mobile behavior issues.

Han Shen is Professor in the Tourism Department at Fudan University, Shanghai, China. She is specialized in consumer behavior, city branding, destination marketing, and advertising.

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