Travel and Tourism Management : Contemporary Issues and Trends

Contents I. Tourism trends and sustainable development 1. Issues and trends in tourism promotion in India challenges ahead. 2. Case for micro small and medium sized tourism entrepreneurship. 3. Management of protected areas advocating synchronization of community tourism and conservation. 4. Tourism in Kashmir Valley potential trends and policies. 5. Tourism development strategy a case of Bikaner. 6. Developing tourism culture in India. II. Tourism marketing innovations 7. Indian tourism destination positioning branding and image development a success story. 8. Innovative marketing strategies in tourism. 9. Creating value aided tourism services through Information Communication Technology (ICT). 10. Innovation the key to success a study on emerging trends in travel retailing. 11. E intermediaries a lesson from case studies of hospitality industry Jammu. III. Innovations in alternative tourism 12. Measuring educational tourism. 13. A study on health care tourism in India. 14. Geomorphic and environmental constraints of Valley of flowers a world heritage site Uttarakhand Himalaya. 15. Sustainable tourism model for Nepal with special reference on ecotourism. 16. Vaishno Devi pilgrimage social and economic perspective. 17. Scope of heritage tourism in Jammu region. 18. Medical tourism in India the next big boom. IV. Tourism education 19. Impacts of hospitality industry associations on quality education in India. 20. Tourism education and training in India. 21. Traditional learning styles Vs. new approaches in tourism education. This book contains contributions for 34 professional in form of 20 chapters and has been presented in four sections section I II III and IV. First section of the book is Tourism Trends and Sustainable Development which focuses on the areas of tourism promotion entrepreneurship tourism development strategy and tourism culture. The second section of the book is Tourism Marketing Innovations that focuses on branding and image development innovative marketing strategies creating value aided tourism services emerging trends in travel retailing and E intermediaries. The third section of the book is Innovations in Alternative Tourism that highlights issues related to health tourism ecotourism heritage tourism and medical tourism. The fourth section of the book is Tourism Education and focuses on multiple aspects related to tourism education. It is hoped that this book would prove useful to academicians practitioners researchers policy makers professionals and students interested in the area of travel and tourism management. 332 pp.