Traversing the Valley of Death: A practical guide for corporate innovation leaders. This item is unavailable.
7 ratings by Goodreads
Language: English
Published by Stephen K Markham, 2014
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
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Unavailable
Softcover
Condition: Used - Very good
US$ 40.64
Item description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR007637060
- Title
- Traversing the Valley of Death: A practical guide for corporate innovation leaders
- Author
- Mugge, Paul C
- Publisher
- Stephen K Markham
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0990985318
- ISBN 13
- 9780990985310
- Item weight
- 386 grams
Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.
"Synopsis" may belong to another edition of this title.
About the Author
Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.
"About the title" may belong to another edition of this title.