Title: Traversing the Valley of Death: A practical guide for corporate innovation leaders
Publisher: Stephen K Markham
Publication Date: 2014
Language: English
ISBN 10: 0990985318
ISBN 13: 9780990985310
Binding: Soft cover
Condition: very_good

About this title

Synopsis

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

About the Author

Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.

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