Traversing the Valley of Death: A practical guide for corporate innovation leaders. This item is unavailable.
7 ratings by Goodreads
Language: English
Published by Stephen K Markham, 2014
- Softcover
- Used
Unavailable
Softcover
Condition: Used - Very good
US$ 5.29
Item description from seller
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Seller Inventory # M00990985318-V
- Title
- Traversing the Valley of Death: A practical guide for corporate innovation leaders
- Author
- Markham Ph.D., Stephen K
- Publisher
- Stephen K Markham
- Publication year
- 2014
- Condition
- very good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0990985318
- ISBN 13
- 9780990985310
Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.
"Synopsis" may belong to another edition of this title.
About the Author
Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.
"About the title" may belong to another edition of this title.