The Trend Management Toolkit | A Practical Guide to the Future

A. Kjaer

ISBN 10: 134947519X / ISBN 13: 9781349475193

Published by Palgrave Macmillan, 2014

About this Item

The Trend Management Toolkit | A Practical Guide to the Future | A. Kjaer | Taschenbuch | xiv | Englisch | 2014 | Palgrave Macmillan | EAN 9781349475193 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 103725589

Bibliographic Details

• Title: The Trend Management Toolkit | A Practical Guide to the Future
• Publisher: Palgrave Macmillan
• Publication Date: 2014
• Language: English
• ISBN 10: 134947519X
• ISBN 13: 9781349475193
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 216W x 140H x 15D millimeters 216 millimeters width by 140 millimeters height by 15 millimeters depth
• Weight: 332 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

About the Author

Anne Lise Kjaer is a renowned futurist and speaker. As founder of trend management consultancy Kjaer Global, she advises leading brands, including Accenture, BBVA, BMW, DELL, EY, Herman Miller, IKEA, M&S, Nokia, O2, P&G, PwC, Sony, Unilever, Virgin Media, Toyota and McKinsey. Kjaer's design background provides a unique perspective on trends and she has delivered talks, workshops and seminars to over 30,000 people across the world. Her expert views on tomorrow's people and organisations are in demand at major events, such as TEDx, The Economist and European Union conferences and at top business schools and universities. Kjaer regularly features in the media, including the Guardian, The Independent, Gizmodo, Huffington Post, El Pais, Elle, Fast Company, The Times and Politikken. She has featured in various TV documentaries and Shaping Ideas 2020+ for Ericsson had close to 100,000 views on YouTube. Born in Denmark and now a Copenhagen Goodwill Ambassador, she is an expert in Nordic culture and has contributed to several books on the future. Currently, she writes regular opinion pieces in SME Magazine and The Marketer. A Financial Times profile said of Kjaer: 'Her unique world vision is as fertile as Dali's only she creates social prototypes…based on nascent trends.'