Trend Tracking: The System to Profit from Today's Trends

Celente, Gerald

ISBN 10: 0471502650 / ISBN 13: 9780471502654

Published by Wiley, 1990

About this Item

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Seller Inventory # ZEV.0471502650.VG

Bibliographic Details

• Title: Trend Tracking: The System to Profit from Today's Trends
• Publisher: Wiley
• Publication Date: 1990
• Language: English
• ISBN 10: 0471502650
• ISBN 13: 9780471502654
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Presents proven methods of translating trends into profit opportunities. It demonstrates how to define and forecast trends and how to differentiate real trends (like global warming) from mere fads (like the yuppy lifestyle). Further, it shows how to set up a do-it-yourself trend-tracking system using easily available sources like The New York Times and The Wall Street Journal. Stressing the importance of thinking globally and of making connections from seemingly unrelated fields, it offers field-tested corporate and personal strategies for taking advantage of trends in the 1990s. Includes a directory of leading profit opportunities and information sources.

Reviews

Celente, a consultant in the trendy alchemy of trend-tracking, weighs in here with a Megatrends- like forecasting system. He offers to turn his readers into trend-trackers themselves, who will then "profit" by knowing what the next trend will be. His own forecasts are yawningly predictable: the education "crisis," changes in the family, a focus on the environment, the coming demilitarization, and a movement away from political ideology. His suggested methods are completely unsurprising, and when he gets wound up, as he does with his prophesy of a "New Black Plague," he seems to violate his own methodology of keeping a cool head and watching the world carefully. Undistinguished, and indistinguishable from a raft of other similar titles. --Mark L. Shelton, Columbus, Ohio
Copyright 1990 Reed Business Information, Inc.