Trend Watching: How the Media Creates Trends and How to Be First to Uncover Them

Merriam, John E.; Makower, Joel

ISBN 10: 0814458904 / ISBN 13: 9780814458907

Published by Amacom Books, 1988

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0814458904.G

Bibliographic Details

• Title: Trend Watching: How the Media Creates Trends and How to Be First to Uncover Them
• Publisher: Amacom Books
• Publication Date: 1988
• Language: English
• ISBN 10: 0814458904
• ISBN 13: 9780814458907
• Binding: Hardcover
• Condition: good

About this title

Synopsis

This Informative Book is about Trend Watching. How the Media Creates Trends and How you can be the First to Uncover Them

Reviews

This book illustrates how content analysis might be used to identify the emergence of significant trends. The method is based on Merriam's National Media Index , which integrates a cross section of network and national print media into a kind of "power index." The driving assumption of the book is that trends cannot be vitalized unless the major media imbue them into the "public memory"a debatable point. The all-important public memory can be influenced by small, repeated doses of information, or by megadoses in compressed periods of time. The book's approach to capturing all this is rather mechanistic, largely ignoring the more critical and subjective issue of pattern recognition. Small organizations will find the system too cumbersome; large organizations are better off subscribing to Merriam's Index .Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1988 Reed Business Information, Inc.