Trends and Innovations in Marketing Information Systems

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Theodosios Tsiakis is a Lecturer of Management of Information Systems with the Dept. of Marketing of the Alexandrian Technological Educational Institute of Thessaloniki. He holds a PhD in Information Security Economics from the Univ. of Macedonia, Greece. His research interests include information security economics, risk, trust and human factors. He has published several articles in the above area, as well as in the broader area of Management of Information Systems.