Argues that successful corporations of the future must become insiders in the economies of Europe, Japan, and the United States, and describes the advantages of international joint ventures

Review

Norio Ohga, President Sony Corporation Sony is fast becoming an "insider" in key markets around the world -- but to do this, we have had to completely rethink the role of our world headquarters. "Triad Power" has given me terrific insight into this very difficult task.

A.E. Pearson, Harvard Business School Former President, Pepsico Any American executive faced with competing in the markets of Japan and Europe ought to read Ohmae's new book. All of the issues he discusses -- building a market presence overseas, teaming up with distant competitors, the difficulty of maintaining a technological edge, avoiding protectionist pressures -- are the ones we are dealing with now.

Carlo De Benedetti, Chairman and Chief Executive Officer Olivetti Corporation Kenichi Ohmae understands the forces at work in international competition and why European companies need to form alliances with Japanese and American partners.

"The Financial Times" (London) One of the most succinct and elegant descriptions of the forces behind the growing globalization of industries and products.

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