One of Next Big Idea Club's Best Books of 2025

From a groundbreaking neuroscientist, a book that will reshape the way we understand how our brain perceives the world around us—for readers of Adam Grant's Think Again and Lisa Genova's Remember.

How does your brain decide what it's seeing, from the physical world to other people? For decades, scientists have tried to understand how our brains work, not realizing that the answer lies much closer to home. New research in neuroscience and psychology suggests that the brain is doing the same thing that the scientists are: using past experiences to build theories of how the world works, and using these models to predict and make sense of it. Through this process, your brain constructs the reality that you live in.

Daniel Yon takes the research one step further, uncovering how your brain colors your perception of the world, the judgements you make about other people, and the beliefs you form about yourself. These mental processes help us navigate the world—but can also lead us astray, causing us to believe outlandish conspiracy theories or to see things that aren’t really there. By understanding the ways each of our brains construct our realities, we can better engage with other communities and make more informed approaches about mental illness. With cutting-edge research and transformative practical applications, A Trick of the Mind will revolutionize the way you think.

About the Author

Daniel Yon is an experimental psychologist and neuroscientist at the University of Birkbeck, London, where he studies how our brains build models of ourselves and the world around us, and how those models shape our perceptions, actions and decisions. He has written on these subjects for Aeon and Psyche and has been published in a number of his field’s leading journals. He lives in London.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Big River Books, LLC
5001 McNeel Industrial Blvd, Powder Springs, GA, 30127, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.Big River Books 5001 McNeel Industrial Blvd Powder Springs ...

More Information

Shipping Terms

Orders usually ship within 2 business days. Shipping costs are factored into our pricing. We will never contact you asking for additional shipping costs.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 6 business days	2 to 6 business days
First item	US$ 3.99	US$ 15.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.