The Triple Bottom Line

Marie Thulesius

ISBN 10: 3847309145 / ISBN 13: 9783847309147

Published by LAP LAMBERT Academic Publishing Dez 2011, 2011

About this Item

This item is printed on demand - Print on Demand Titel. Neuware -- Can profit maximising organisations create social, environmental and economic value This question is discussed and explored in the paper. For Marie Thulesius the start of this query was her decade in an American pharmaceutical company listed on the New York Stock Exchange with a very strong quarterly focus. This shortsightedness was hard to deal with both on a private and a professional level. Long term strategies were pushed aside when a new quarterly report would show divergence from quarterly measures. For companies that have been strong in combining social, environmental and economic value there seem to be a strong relationship between being private owned (not dependent on stock market movements) and having a strong, visible leader that understands that combining social, environmental and economic objectives are competitive advantages. These companies tend to put Corporate Social Responsibility and sustainable environmental development in the core of their business and work with them in a pro-active manner.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.

Seller Inventory # 9783847309147

Bibliographic Details

• Title: The Triple Bottom Line
• Publisher: LAP LAMBERT Academic Publishing Dez 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 3847309145
• ISBN 13: 9783847309147
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 6D millimeters 220 millimeters width by 150 millimeters height by 6 millimeters depth
• Weight: 149 grams

About this title

Synopsis

- Can profit maximising organisations create social, environmental and economic value? This question is discussed and explored in the paper. For Marie Thulesius the start of this query was her decade in an American pharmaceutical company listed on the New York Stock Exchange with a very strong quarterly focus. This shortsightedness was hard to deal with both on a private and a professional level. Long term strategies were pushed aside when a new quarterly report would show divergence from quarterly measures. For companies that have been strong in combining social, environmental and economic value there seem to be a strong relationship between being private owned (not dependent on stock market movements) and having a strong, visible leader that understands that combining social, environmental and economic objectives are competitive advantages. These companies tend to put Corporate Social Responsibility and sustainable environmental development in the core of their business and work with them in a pro-active manner.

About the Author

Marie Thulesius is a civil engineer and an artist but have worked in the pharmaceutical business with sales and marketing for 14 years, visit her website www.mth2010.seThis paper was written as part of a Masters of Business and Administration (MBA) at Blekinge Institute of TechnologySchool of Management.