The Triple Bottom Line | With the Swedish cases Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv

Marie Thulesius (u. a.)

ISBN 10: 3847309145 / ISBN 13: 9783847309147

Published by LAP LAMBERT Academic Publishing, 2011

About this Item

The Triple Bottom Line | With the Swedish cases Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv | Marie Thulesius (u. a.) | Taschenbuch | 88 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783847309147 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Seller Inventory # 106693483

Bibliographic Details

• Title: The Triple Bottom Line | With the Swedish cases Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3847309145
• ISBN 13: 9783847309147
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 6D millimeters 220 millimeters width by 150 millimeters height by 6 millimeters depth
• Weight: 149 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

- Can profit maximising organisations create social, environmental and economic value? This question is discussed and explored in the paper. For Marie Thulesius the start of this query was her decade in an American pharmaceutical company listed on the New York Stock Exchange with a very strong quarterly focus. This shortsightedness was hard to deal with both on a private and a professional level. Long term strategies were pushed aside when a new quarterly report would show divergence from quarterly measures. For companies that have been strong in combining social, environmental and economic value there seem to be a strong relationship between being private owned (not dependent on stock market movements) and having a strong, visible leader that understands that combining social, environmental and economic objectives are competitive advantages. These companies tend to put Corporate Social Responsibility and sustainable environmental development in the core of their business and work with them in a pro-active manner.

About the Author

Marie Thulesius is a civil engineer and an artist but have worked in the pharmaceutical business with sales and marketing for 14 years, visit her website www.mth2010.seThis paper was written as part of a Masters of Business and Administration (MBA) at Blekinge Institute of TechnologySchool of Management.