Trott: Innovation Mngt and NPD_p5 (5th Edition)

Trott, Paul

ISBN 10: 0273736566 / ISBN 13: 9780273736561

Published by Pearson, 2011

About this Item

ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! Minor damage to parts of text, may include water or spine damage. Overall, still a fine copy for classroom use! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. 5TH 12 5TH 12 Rough shape. Contains water or spine damage. Still a usable copy. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.

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Bibliographic Details

• Title: Trott: Innovation Mngt and NPD_p5 (5th Edition)
• Publisher: Pearson
• Publication Date: 2011
• Language: English
• ISBN 10: 0273736566
• ISBN 13: 9780273736561
• Binding: Paperback
• Edition: 5th or later Edition
• Condition: Good

About this title

Synopsis

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

The subject of innovation management is often treated as a series of separate specialism’s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.

Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development.

As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.

About the Author

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.