True Roots (Hardcover)

Like 75% of American women, Ronnie Citron-Fink dyed her hair, visiting the salon every few weeks to hide gray roots in her signature dark brown mane. She wanted to look attractive, professional, young. Yet as a journalist covering health and the environment, she knew something wasn’t right. All those unpronounceable chemical names on the back of the hair dye box were far from natural. Were her recurring headaches and allergies telltale signs that the dye offered the illusion of health, all the while undermining it?

So after twenty-five years of coloring, Ronnie took a leap and decided to ditch the dye. Suddenly everyone, from friends and family to rank strangers, seemed to have questions about her hair. How’d you do it? Are you doing that on purpose? Are you OK? Armed with a mantra that explained her reasons for going gray—the upkeep, the cost, the chemicals—Ronnie started to ask her own questions.

What are the risks of coloring? Why are hair dye companies allowed to use chemicals that may be harmful? Are there safer alternatives? Maybe most importantly, why do women feel compelled to color? Will I still feel like me when I have gray hair?

True Roots follows Ronnie’s journey from dark dyes to a silver crown of glory, from fear of aging to embracing natural beauty. Along the way, readers will learn how to protect themselves, whether by transitioning to their natural color or switching to safer products. Like Ronnie, women of all ages can discover their own hair story, one built on individuality, health, and truth.

Ronnie Citron-Fink is the editorial director for the Environmental Defense Fund’s Moms Clean Air Force. She is a contributor to A Glorious Freedom: On Being a Woman, Getting Older, and Living an Extraordinary Life, edited by Lisa Congdon, and has written for USA Today, In Style, and Huffington Post, among other publications. Yahoo named Ronnie one of the “Top 10 Living Green Experts.”