Trump's Playbook

Published by Growth Engine Press

9798994994733

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

US$ 29.33

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Love him or loathe him, Donald Trump is one of the most effective marketers of our time. In Donald Trump, Marketing Genius, innovation expert Bryan Mattimore reveals 50 branding and influence strategies that fueled Trump's rise to power - from crafting winning slogans and viral soundbites to orchestrating feuds, spectacles, and media firestorms.Each chapter shows how these same strategies have been used not only by Trump, but also by such cultural icons as Taylor Swift, Martha Stewart, Steve Jobs, and Lady Gaga. and historical greats like Ben Franklin, Winston Churchill, and Muhammad Ali.Part exposé, part playbook, this book is not only a guide to understanding Trump's marketing genius - it's also a toolkit for defending against manipulation. and for using the same strategies ethically to advance a career, a brand, or an organization.

Seller Inventory # 9798994994733

Title
Trump's Playbook
Author
Bryan Mattimore
Publisher
Growth Engine Press
Condition
Neu
Binding
Taschenbuch
ISBN 13
9798994994733
Item weight
572 grams
Dimensions
229x152x21 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.39US$ 50.64
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Einbeck, Germany 37574