Trust Agents Using the Web to
Brogan, Chris
Sold by SecondSale, Montgomery, IL, U.S.A.
AbeBooks Seller since December 20, 2007
Used - Hardcover
Condition: Used - Very good
Quantity: 1 available
Add to basketSold by SecondSale, Montgomery, IL, U.S.A.
AbeBooks Seller since December 20, 2007
Condition: Used - Very good
Quantity: 1 available
Add to basketItem in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00082168550
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side.
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
Julien Smith is a veteran trend analyst who has run Web communities for over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies and nonprofits in Canada and the U.S. Find him at juliensmith.com and on Twitter at twitter.com/julien
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