Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Language: English
Published by John Wiley & Sons Inc (edition 1), 2009
- Hardcover
- Used
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Seller Inventory # 0470743085-8-1
- Title
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Author
- Brogan, Chris; Smith, Julien
- Publisher
- John Wiley & Sons Inc (edition 1)
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470743085
- ISBN 13
- 9780470743089
- Edition
- 1.
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
"Synopsis" may belong to another edition of this title.
About the Author
Julien Smith is a veteran trend analyst who has run Web communities for over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies and nonprofits in Canada and the U.S. Find him at juliensmith.com and on Twitter at twitter.com/julien
"About the title" may belong to another edition of this title.
BooksRun
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