Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
Language: English
Published by McGraw Hill, 2005
- Hardcover
- Used

Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
AbeBooks seller since January 23, 2023
Condition: Used - Very good
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- Title
- Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
- Author
- Charles H. Green
- Publisher
- McGraw Hill
- Publication year
- 2005
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071461949
- ISBN 13
- 9780071461948
Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust.
Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.
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Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
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