Trust Your Increments: How Small, Consistent Steps Can Lead to Massive Success

From the age of 3, Laura Casselman has always had one goal—to become a Radio City Rockette. So how did her journey with dance lead her to become the CEO of a major tech company? 

Trust Your Increments depicts the twists and turns of Laura Casselman’s career, from dancing in a one-stoplight southern town and performing on stage in the Christmas Spectacular to entering the boardrooms of NYC and spearheading JVZoo, an industry leader that has been listed on the Inc. 5000 of America’s fastest growing companies four times. Written for professionals seeking to change the trajectory of their own careers, Trust Your Increments aims to show a new generation of business leaders how to get what they want with incremental, easily-applicable steps. 

Laura Casselman knows the unspoken role of business as an “Old Boy’s Club” and details her honest experiences with male dominated boardrooms, blatant sexism, and wage inequality in the corporate environment. Her insights within Trust Your Increments empower and inspire readers to challenge the status quo and forge ahead as they foster change within the workplace.

An innovative voice in digital marketing, Laura Casselman is the CEO of JVZoo.com and co-founder of Vidastreet LLC. She has nearly two decades of hands-on experience in successfully growing sales and revenue, improving customer service, and aggressively controlling expenses in competitive market environments. Her writing has appeared in Inc Magazine, Entrepreneur and SmartInsights. 

Laura climbed the corporate ladder by mastering the rules of the “Old Boys’ Club” and beating them at their own game. When she's not busy commanding the room at speaking events around the world, she resides in Myrtle Beach, SC.