Trust, Media and the Economy

Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social media’s role in economic communication, the influence of financial influencers, and trust-based marketing.

The book features case studies from around the world, including Poland, France, and the United States, providing a broad geographical perspective. It includes topical issues such as the trust dynamics in YouTube communities and greenwashing practices. The contributors’ diverse expertise ensures a comprehensive analysis that is accessible to non-specialists, making it a valuable resource for booksellers, librarians, and general readers interested in media and economics. By shedding light on these interactions, the book offers groundbreaking insights into developing more reliable media practices and stronger economic trust foundations.

Joanna Paliszkiewicz works as Full Professor at the Warsaw University of Life Sciences (WULS-SGGW). She is the director of the Management Institute. She is also an adjunct professor at the University of Vaasa in Finland. She obtained the academic title “full professor” from the International School for Social and Business Studies in Slovenia. She is well recognized in Poland and abroad for her expertise in management issues: knowledge management and trust management. She has published over 220 papers/manuscripts and is the author/co-author/editor of 21 books.

Jerzy Gołuchowski is a Full Professor at the University of Economics in Katowice. He has served as Vice-Rector (2005–2009) and Dean (2009–2019, 2020–now) of the Faculty of Informatics and Communications, and he is Head of the Department of Communication Design and Analysis (since 2017). His scientific interests are concentrated around communication issues in decision-making processes, artificial intelligence, and management of organizations, particularly the management of trust, knowledge, and communication in organizations.

Katarzyna Zdanowicz-Cyganiak has a Ph.D. in Humanities Sciences and is Assistant Professor in the Department of Communication Design and Analysis at the University of Economics in Katowice, Poland. She worked in the media as a press, radio, and television journalist. She was also an editor of socio-cultural magazines and a collaborator of many literary magazines.

Kuanchin Chen is Professor of Computer Information Systems, Director of the Center for Business Analytics, and John W. Snyder Fellow at Western Michigan University. He has more than 25 years of research, teaching, and consulting experience. His research interests include data analytics, social networking, privacy and security, online behavioral issues, AI, and human-computer interaction.