Truth : A User's Guide

MacDonald, Hector

ISBN 10: 0593079329 / ISBN 13: 9780593079324

Published by Transworld Publishers Limited, 2018

About this Item

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 40406699-20

Bibliographic Details

• Title: Truth : A User's Guide
• Publisher: Transworld Publishers Limited
• Publication Date: 2018
• ISBN 10: 0593079329
• ISBN 13: 9780593079324
• Condition: Good
• Weight: 1.334 pounds

About this title

Synopsis

'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.'New York Times Book Review________True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.We can select truths constructively to inspire organisations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but can also be highly versatile tools that we can use for good or ill.Hector Macdonald here explores how truth is used and abused in politics, business, the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.________For fans of Nudge , Black Box Thinking and The Art of Thinking Clearly , a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.

About the Author

Hector Macdonald is an expert in business storytelling. He is a strategic communications consultant who advises the leaders of some of the world's top corporations. He has worked across a number of diverse industries, including financial services, telecoms, technology, and healthcare, and his clients include Deloitte, Barclays, Pfizer, the NHS, and the World Gold Council to name just a few. He is also the bestselling author of several novels and the editorial director of BookDrum.com.