The Truth Will Do: How to Grow Your Chiropractic Practice by Getting Patients to Want What They Need

Chiropractors have a simple desire: to help a lot of people and build a profitable business as a result. Giving people what they want seems to be the most obvious way to achieve this, but is it? What people WANT is to feel better, yesterday, and to have someone else pay for it. What they NEED is to function better, forever, and to invest in their health. The gap between these two desires is huge and is the reason patients remain sick and chiropractors remain stuck. In this book, chiropractic success expert Dr. David Jackson debunks the myths and demonstrates the exact process to close this gap and get patients to want what they need… so much so they happily pay cash for it and bring their entire families in for care.In The Truth Will Do: How to Grow Your Chiropractic Practice by Getting Patients to Want What They Need, you’ll discover the simple yet profound communication strategies you can apply immediately to effectively double your practice, increase retention and referrals and create the successful Epic Practice you deserve!

Dr. David Jackson is a chiropractor, speaker, entrepreneur and success coach who has impacted tens of thousands of people with his simple yet profound principles of Truth and Success. Known throughout the chiropractic profession as a passionate purveyor of truth, Dr. David has been called the best communicator of our day and his ability to teach authentic approaches custom-fit to an individual doctor is unparalleled. Having risen from the ashes of failing nine times in his first two and a half years of practice, he has parlayed the lessons learned into several world-class family cash practices and businesses, including what is now Epic Practice, the profession's first and most effective online training resource. Over the last 30 years, Dr. David has helped over 4,000 chiropractors create and build their dream practices without all the hype, BS, and high cost prevalent in the profession today. Driven by innovation and a proven track record, Epic ensures doctors are supported, empowered, and equipped with the Truth, Tools, and Results they need to finally create the practice of their dreams and most importantly, create the life they deserve. Dr. David has a 28-year Epic Love Affair with his incredible wife, Nicole and is 'Daddy Man' to his three girls, Morgan, 26, Blakely, 22, and Taylor, 21. Nicole and his daughters act as his personal 'why' who drive him to BE Epic.