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How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing

Jeff Brooks

20 ratings by Goodreads
ISBN 10: 1889102555 / ISBN 13: 9781889102559
Published by Emerson & Church Publishers, 2015
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

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Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1889102555

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Bibliographic Details

Title: How to Turn Your Words Into Money: The ...

Publisher: Emerson & Church Publishers

Publication Date: 2015

Binding: Paperback

Book Condition: Good

About this title


Are you ready to write your most effective fundraising message ever? One that touches donors' hearts, connects with their passions, and inspires them to give? Here's the book to help you do it. Jeff Brooks, one of America's top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can't find the right story; and a proven template for a sure-fire, never-fail fundraising letter.

About the Author:

Jeff Brooks, creative director at TrueSense Marketing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children's Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution, his previous book is The Fundraiser's Guide to Irresistible Communications.

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