Tutorial Marketing Engineering

Gary L. Lilien, Arvind Rangaswamy

ISBN 10: 0321001958 ISBN 13: 9780321001955

Published by Addison Wesley Publishing Company November 2003, 2003

Language: English

Condition: Used - Very good Soft cover

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Very light edge and cover wear. Pages tanning with age. CD not included. All Orders Shipped With Tracking And Delivery Confirmation Numbers.

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Bibliographic Details

Title

Tutorial Marketing Engineering

Publisher

Addison Wesley Publishing Company November 2003

Publication Date

2003

Language

English

ISBN 10

0321001958

ISBN 13

9780321001955

Binding

Trade Paperback

Condition

Very Good

Seller catalogs

Business Soft Cover

About this title

Synopsis

This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.

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