Synopsis
The numbers presented in every sales pitch seem clear, but do the numbers also hide facts the seller does not want you to know? In The Two Headed Quarter, Joseph Ganem provides an account of how a physicist evaluates the numbers in day-to-day financial decisions. Seeing numbers through his eyes will surprise you. Like flipping a two-headed quarter, many of the so-called deals you make each day are rigged so that no matter which side the coin lands on, you pay.Ganem covers a wide range of topics that touch on almost all aspects of our consumer lives. Whether shopping for items large or small, negotiating a salary, investing in stocks, or planning your retirement, you will want to know how numbers are routinely used to fool you. Useful, informative, and highly entertaining, The Two Headed Quarter exposes everyday consumer deceptions and provides real-world tips and tactics to 'beat 'em at their own game'.
About the Author
Joseph Ganem, Ph.D., is a professor of physics at Loyola University Maryland, where he teaches both physics and the mathematics of physics. Ganem is an author on numerous scientific papers. His interest in deceptive numbers arose from applying his knowledge of math to his own financial decisions. He lives in Baltimore County, Maryland, with his wife and three children.
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