The Series is intended to be a series of historical statements on visual culture, art, architecture, costume, and design, republished for the benefit of the modern reader with commentary by contemporary scholars. Prospects in Visual Rhetoric emerges in the scholarly publishing world to offer an opportunity for a new tradition to be forged, not so much to build a canon, but to rewrite rhetorical tradition from a visual perspective. It is our hope that looking backwards at significant writers and noteworthy essays will allow scholars in the emerging field of visual rhetoric to trace their history to the visual theories, critical commentaries, and scholarly studies of the past. Rhetoricians interested in the visual turn of present-day scholarship will be able to extend their inquiry into the styles, genres, and forms of aesthetic discourse of previous decades and centuries. We hope that art historians, designers, and critics of the visual will also benefit from reconceptualizing these key statements.

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