This Could: How Two Words Create Opportunity, Increase Creativity, and Reduce Waste

"A master class in the art of possibility"

“Burnham gives us an opportunity to create a better world by unlocking the potential of what we already have.” – Taylor Gilbert

The objects, materials, skills, and everything that shapes your world all contain the ability to do more. The secret to unlocking their extra potential is just two words: “This could…”

The book This Could... is a guide to creating new opportunities by using what you already have in new ways. It shows you how to discover extra abilities in existing resources, and how doing so increases creativity, reduces waste, and helps build a resilient future for yourself and the environment.

The book features How to Do More with What You Have: a six-step guided journey of insights, examples and worksheets to transform the things you already have into platforms of possibility.

The result of decades of Scott Burnham’s work with cities, organizations, and institutions around the world to do more with their existing resources, This Could… is a handbook for individuals, innovators, institutions, and entrepreneurs who want to create real-world solutions without consuming additional resources.