Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Type : Building Great Designs with Type
Publisher: Quayside
Publication Date: 1998
Language: English
ISBN 10: 1564963748
ISBN 13: 9781564963741
Binding: Soft cover
Condition: Good
Weight: 0.981 pounds

About this title

Synopsis

The Graphic Idea Resource series is a collection of graphic design work selected by designers for designers. Each book in the series is dedicated to a specific area of graphic design, creating an affordable library of design inspiration.

Graphic Idea Resource - Type demonstrates the myriad ways type can be used as an essential design element. A discriminating collection, this array of masterful type-design treatments includes type fonts custom-made for the job, elegant and classic fonts stretching traditional boundaries, mod and retro type that avoids looking cliched, and much more. Learn how to stretch, alter, and successfully use type in place for any graphic design assignment.

Excerpt. � Reprinted by permission. All rights reserved.

TYPE is the essence of graphic communication. When a typeface is carefully selected and skillfully used, it can enhance the meaning if the written word and communicate a message instantly and effectively to the intended audience. Conversely, when a typeface is mismatched to a project, the results can have a opposite effect, ranging from the banal to the downright illegible.

The book features ninety examples of creative, innovative, and appropriate uses of type in projects ranging from business card to brochures to self-promotional mailers. Some projects may use a beautiful script letter as a central element in the design, while others take a more subtle, understated approach, using a carefully selected, classic sans serif style. Whatever the choice, these projects reveal a love of letters - and a sensitivity to the message at hand.

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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