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Type Hybrid: Typography in Multilingual Design (Paperback)


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ISBN 10: 9881320399 / ISBN 13: 9789881320391
New Condition: New Soft cover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

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About this Item

Paperback. The first title to examine the impact that globalisation has had on typography - not simply through the lens of one language, but through multiple alphabets. By way of 750 illustrations ac.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.700. Bookseller Inventory # 9789881320391

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Bibliographic Details

Title: Type Hybrid: Typography in Multilingual ...

Publication Date: 2016

Binding: Paperback

Book Condition:New

About this title


With increased globalization comes increased sharing of ideas a cultural exchange than can lead to new and diverse possibilities. This hybridization has long been at work not only on the foods we eat and the music we listen to, but the very words we speak. Type Hybrid examines its impact on the written aspects of our languages. Appealing to an audience that speaks more than one language, multilingual designers are able to broaden their reach and that of their clients at the same time as expanding the arsenal of characters at their disposal. Divided into two chapters and showcasing logos and visual communication, this book is revolutionary in its expos of a growing trend in typography one that is here to stay.

About the Author:

Viction: ary and viction: workshop were founded by Victor Cheung in 2001 in Hong Kong to create vibrant visual experiences and to bring together diverse international designers.

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